Every week I come across so many great articles about blogging, social media and other topics on how to improve your brand and social presence. Each week I’ll highlight a few of my favorites for your reading pleasure. Enjoy!
Instagram Stories
Behind The Scenes Of An Indie Author Business: Tools And Technical Architecture
Being a successful indie author is not just about writing. You also have to run a small business … and that involves various tools and technologies…Here’s the overview picture and then I explain all the various parts below.
My Take: This is the most detailed, resource-filled blog post outlining indie author tools that you’ll ever come across. Bookmark worthy!
Twitter Chats
How to Grow a Twitter Chat to Reach 1 Million People: Learnings From Two Years of #bufferchat
Do you blog? Are you looking for WordPress plugins to help control how your content looks when it’s shared across social media? In this article, I’ll share the best WordPress plugins you can use to make your social shares look great everywhere.
My Take: Finally, I’ve started to take a hard look at SEO starting with post meta titles and tags by using Yoast SEO plugin for WordPress.
Influencer Marketing
How Dell Manages Influencer Programs: An Interview with Konstanze Alex-Brown
by Drew Neisser
In the last few years, brands have realized that earning the trust of consumers isn’t something they’ll be able to accomplish alone. The reality is that people trust people, which explains the emergence of influencer marketing. Instead of going straight to their target market, brands are now looking to a chosen few individuals to augment their message and promote their product. Influencer marketing programs have stepped boldly onto the scene and have set up shop in B2C and B2B environments.
My Take: I’m a sucker for a good case study.
In Other News:
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Such a great resource! And I love this roundup!