#PampersFirsts Twitter Party
A segment of a larger iConnect/Pampers campaign, the #PampersFirsts Twitter party supported the Pampers Swaddlers “Firsts” video commemorating the amazing journey of firsts babies and parents share together. iConnect enlisted fifty bloggers to post on Pampers behalf about the video; then then hosted a Twitter party February 2015 focusing on the “love at first sight” a mom and baby experience when they are born.
#BeyondtheSink Pinterest Campaign
In order to drive traction to the Dawn Pinterest page and promote their partnership with celebrity pinner Melissa Maker, iConnect facilitated a Pinterest promotion selecting one winner from the eligible participants. In order to identify the most influencial bloggers and pins which truly resonated, iConnect and the sponsor hosted the landing page in a number of places to maximize reach for a successful Pinterest campaign.
Febreze #Noseblind Instagram Promotion
As one component of a larger blogger outreach campaign, iConnect managed an Instagram Promotion for Febreze. Participants uploaded a picture of their pet to Instagram using the campaign hashtag as a part of a contest hosted by iConnect. Febreze #Noseblind #Stinkface was promoted to the iConnect network and through their social media channels.
Mr. Clean Blogger Campaign
The iConnect team solicited bloggers to create pin-worthy posts highlighting the uses of Magic Eraser for a holiday hosts or hostesses. Asked to include a personal image and highlight more than a million uses for Magic Eraser, the blogger post also included embeddable Vine videos using tip sheets for inspiration.