I originally wrote this post for my personal blog with authors as the intended audience. And while many of these tips are second nature to bloggers, some of the comments and retweets on Twitter prompted me to publish here as well.
And if you’re wondering why I’m not worried about publishing duplicate content, read this.
Start building your presence yesterday.
If you don’t have social media accounts, or underutilize your accounts because you’re not yet a published author, stop everything and jump in. Now.
You don’t have time. I get it. Work, running a business, kids, writing, editing, sleeping. It’s hard to fit it all in. But you must get in the habit of posting regularly. Period. Trust me on this one.
If you are posting regularly, having a blog, Twitter, Facebook, Google+, Pinterest, LinkedIn, YouTube, Instagram, SnapChat, Medium (the list goes on) account is great. Until your head pops off. Focus.
Focus, but be smart
While posting regularly on your social platforms is good practice, remember also to do it well or not at all. This is especially true for longer mediums (blog posts, newsletters, edited video, Medium articles.)
Concentrate on helping others
Offering advice, sharing what you’ve learned, helping others succeed. These ideals transcend specific industries, and the writing world is no different. Helping others should be your main focus.
Find our what works, and do it more
This seemingly simple tip means you need to look at your analytics, figure out what is working and do more of that. Though this can be time consuming, this is probably the most important tip I’ve learned.
No one resource has been more beneficial to building my social presence than Feedly. You don’t have time to always create the content, but you can curate it. A time-saving necessity.
Not sure exactly what you’re audience wants from you? Ask. Facebook and Twitter make it easy now to survey. Utilizing this basic service allows you to gain insight and adjust your content accordingly.
Pay for promoted content
The lack of a budget should not prevent you from an occasional promoted tweet or targeted Facebook ad, for example. The trick is to use a small budget wisely and capitalizing on quality content. Read more.
Bonus: Take time to comment
Whether you use a specific strategy (3-2-1: like three posts, comment on two, get one follower) or simply invest time to engage with others, remember to participate in the social aspect of social media.