Looking at some of our popular posts, one thing is clear…our users are diversified in their interests. Although we aimed in 2015 to focus on delivering content interesting and relevant for influencers working with brands, our followers like to have a little fun too.
For instance, when we noticed the video below did well with organic reach on Facebook, we took a “commercial break” from serious posts and delivered more of the same with similar results.
Using both Google Analytics and CoSchedule insights, finding blog posts to leverage is easy. The roll out of the new Google+ and comments on our post How Bloggers Can Leverage the New Google+ convinced us to host a 10-Day Google+ Bootcamp for our members.
Since we host so many Twitter parties throughout the year, our Twitter analytics are a bit skewed with the most popular posts tending to announce parties and prizes despite our efforts to push out unique and engaging content appropriate for our Twitter channels.
Utilizing Twitter’s free analytics, however, we can see iConnect is attracting users whose top interest is shopping and top lifestyle type “online buyers.” This information is useful as we continue to engage brands to connect both with our social audiences and those of our bloggers.
Bloggers…it’s useful to consider your analytics beyond individual posts and notice how everything from media type to audience insights can be utilized for your marketing platform.
Remember, as a blogger you are constantly building your own brand.
Finally, a social platform that makes sense. Instagram is our newest social (we know, late to the party) but one of my personal favorites for audience engagement. Many of our top posts on Instagram are inspirational and blogging quotes which makes replicating what works a bit easier. Here is a example of a post which worked for us:
As we continue to test ways for other platforms including Google+ and Pinterest to be integrated into our social strategy in ways that makes sense, we’ll leave you with our 2015 Best of Instagram and a thought. Take a few minutes to analyze and gain insight from your 2015 analytics.
Happy Analyzing and Happy New Year!