Since our conference last month, I’ve been obsessed with Instagram. Admittedly, I was a late adopter. It’s only since June our business jumped on board. But now an avid user, I understand the appeal and wanted to share tips which have helped Instagram become our most engaged channel.
1. The reason Instagram is surpassing Facebook and other social channels for engagement is simple, users are taking more time to create content. It’s much easier on Facebook or Twitter to toss up a throwaway post, but since visual is at the heat of Instagram, users are more careful to create a visually-pleasing space with a better chance for evergreen posts. Accounts showcasing selfie after selfie, not so much. Unless you’re Sam Heughan. In which case, Instagram selfies are encouraged.
2. Speaking of visually pleasing, keep it consistent. Think about what a user sees when they click on your profile. Are the images similar in some way? Do they “feel” cohesive? Both our brand account and my personal account below have one thing in common, a consistent posting strategy. On one, Instagram tips, motivational quotes and images of our team and it’s members. The personal account makes no apologies for being just that, more personal. Kids, inspirational quotes, Peaky Blinders and lots of Disney abound, but followers know what to expect. Because…
3. Ensure your profile description is a reflection of your content. Avoid posting images of the kids, for example, if your profile claims to be a business account sharing expertise on social media. On the other hand, if you list the hashtag #aSoIaF in your profile and post Game of Thrones quotes, users will respond positively.
4. My favorite tip from iRetreat 2015 in a session with the folks at FSC Interactive: post a majority of hashtags in a comment. Consider the following posts. The first, pre-conference tip, is not only difficult to read littered with hashtags, but I didn’t include enough of them. While there is no “magic number,”using eleven hashtags is a decent guideline. Post the majority of them, however, in your first comment creating a separation between the description and hashtags allowing for greater readability.